“Founded by Efiya Asabi, searching for a solution to her son’s eczema, IYOBA is an Oakland-based beauty company, specialising in handcrafted products for skin and hair. Their Herbal Hair Mist is a gentle, natural formula that leaves hair feeling healthy, conditioned and strong. All products are vegan and free from parabens, sulfates, synthetic fragrances, and other harmful chemicals. IYOBA is environmentally conscious and working towards zero waste.” Photography by Nino Fernandez.